Implementing AI has delivered a significant operational and financial impact for our department, generating approximately 20 hours of labor savings per day, or 100 hours per week, while reducing the cost per fax by 92%
The time saved can be redirected toward higher-priority patient and business needs, enabling our team to focus resources on areas that provide greater value. Overall, this represents a substantial improvement in operational efficiency, cost savings, and resource allocation.
Josie Tweedy
Provider Relations Manager, 1 Natural Way
1 Natural Way is a maternal health company based in Maumee, Ohio. It provides insurance-covered breast pumps, maternity support products, at-home lab tests, and clinical care services for pregnant and postpartum women, working with major insurers including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Medicaid, TRICARE, and UnitedHealthcare. salesElement built an AI intake system on Anthropic’s Claude that processes the orders physicians send by fax every day and turns them into ready-to-process orders. 1 Natural Way reports about 100 hours of labor saved every week and a 92% lower cost per fax.
At a Glance
- Customer: 1 Natural Way
- Industry: Maternal health and medical equipment
- Partner: salesElement
- Claude models: Claude Haiku 4.5 and Claude Sonnet 5, with the platform built using Claude Code
- Volume: hundreds of physician faxes a day
- Result: about 20 hours of labor saved per day and a 92% lower cost per fax
The Challenge
Physicians’ offices send 1 Natural Way their orders by fax, and hundreds of them arrive every day. Every fax had to be opened, read, and entered by hand before the order could move forward. At that volume, fax intake took a large share of the team’s day and grew right along with the business, pulling people away from patient and provider work that needed them more.
The salesElement Approach
salesElement, which already builds and supports 1 Natural Way’s core business systems, designed an intake process on AWS with Claude at the center:
- Claude processes incoming orders via fax and pulls out the details the team needs to move each order forward.
- It works with 1 Natural Way’s CRM platform, so every order lands in the system the team already uses, keeping intake centralized and secure.
- Patient information stays protected. The system runs on AWS with Business Associate Agreements in place.
- People stay in charge. Staff review and confirm what Claude extracts instead of typing each fax in by hand.
Delivery and Adoption
salesElement delivered the system into 1 Natural Way’s daily operations, connected to the CRM the team already works in. The team now spends its time reviewing results and on the orders and providers that need attention, instead of on data entry.
Results
- About 20 hours of labor saved per day, or 100 hours per week, as reported by 1 Natural Way.
- 92% lower cost per fax.
- Hundreds of physician faxes a day, reviewed instead of retyped.
- Staff time has moved to higher-priority work: patient and business needs that provide greater value.
Put Claude to Work on Your Intake
If your team spends hours every day reading faxes, forms, or other incoming documents and typing them into your systems, salesElement can design and build a Claude-powered intake process around the way your team already works. Call salesElement at 646.837.0767 to talk it through.
